Responsibilities:

Strategic Leadership & Planning:

• Develop and execute a comprehensive B2B acquisition marketing strategy aligned with the agency's business goals and revenue targets.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define and track key performance indicators (KPIs) to measure marketing effectiveness and ROI.
• Present regular reports and insights to the executive board on marketing performance and strategy.
• Contribute to the overall strategic direction of the agency as a member of the executive board.

Team Management & Development:

• Lead and mentor a team of three experienced marketing professionals, fostering a collaborative and high-performance environment.
• Provide guidance and support to team members in their respective areas of expertise.
• Set clear performance expectations, conduct regular performance reviews, and provide constructive feedback.
• Identify training and development opportunities to enhance the team's skills and knowledge.

Lead Generation & Acquisition:

• Develop and implement multi-channel marketing campaigns to generate SQLs, including content marketing, SEO, paid advertising, social media, email marketing, and events.
• Optimize lead generation processes and ensure a smooth handoff of SQLs to the Sales team.
• Collaborate with the Sales team to define target audience profiles and lead qualification criteria.
• Monitor and analyze lead generation performance, making adjustments to campaigns as needed.
• Oversee the agencies website and ensure it is optimized for lead generation.

Brand Management & Communication:

• Develop and maintain a strong brand identity and messaging that resonates with the target audience.
• Oversee the creation of high-quality marketing content, including blog posts, white papers, case studies, and presentations.
• Oversee the agency's social media presence and engage with industry influencers and thought leaders.
• Represent the agency at industry events and conferences.
• Ensure all marketing materials are consistent with brand guidelines.

Collaboration & Alignment:

• Work closely with the Sales team to ensure alignment on lead generation and qualification efforts.
• Collaborate with the Delivery and Customer Success teams to develop customer-centric marketing initiatives.
• Partner with the Finance, Project Management, Human Capital teams to ensure efficient resource allocation and project execution.
• Maintain open communication and foster strong relationships with all internal stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
• Proven track record of success in B2B marketing, preferably in the programmatic advertising or digital marketing industry, agency side.
• Extensive experience in developing and executing comprehensive marketing strategies.
• Strong understanding of lead generation, marketing automation, and CRM systems.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data and generate actionable insights.
• Experience in managing and mentoring high-performing teams.
• Strong understanding of Programmatic direct and/or Affiliate marketing.
• Experience working in a fast paced agency environment.
• Fluent in English.

Key Skills:

• B2B Marketing Strategy
• Lead Generation & Management
• Digital Marketing (SEO, SEM, Social Media, Email)
• Content Marketing
• Brand Management
• Data Analysis & Reporting
• Team Leadership & Management
• CRM & Marketing Automation
• Programmatic Advertising 
• Affiliate Marketing (preferred)

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