Our tech stack is built around three proprietary platforms which allow us to deliver industry leading results.
Bid Manager is our Demand Side Platform (DSP) designed to manage and optimise digital advertising campaigns. Combining robust technology with flexible service models, Bid Manager enables precise, efficient, and highly customizable digital advertising solutions.
Bid Manager supports a wide range of campaign strategies, from retargeting and performance to branding and awareness, and is designed to achieve better results with fewer resources.
By continuously analysing bid stream data we gain valuable insights into user behaviour and keyword-based classification, empowering smarter, data-driven advertising solutions.
This powerful platform allows us to filter and refine the categories of products or specific items displayed on your banners, ensuring that your ads are personalised and relevant to each user.
Feed Manager uses tracking data on product views or interactions and matches product IDs with your product feed.
We can then deliver personalised creative, delivered through retargeted ads, to encourage completion of a purchase, stay top-of-mind, or suggest related products.