Mastering programmatic advertising: How tangoo’s cutting-edge tech drives Q4 success

Matteo Ferrario ensures that programmatic campaigns don’t just run—they make an impact. At Tangoo, he works alongside a team of industry experts to plan, execute, and measure campaigns across display, video, social, audio, DOOH, and CTV, transforming data, technology, and strategy into meaningful impressions.

Programmatic advertising is a constant balancing act between precision and scale, automation and control. Matteo’s goal is to keep every piece moving in the right direction—navigating platforms, fine-tuning strategies, and ensuring that every ad exposure results from a smart bid, not just a lucky one.