Capture attention with dynamic creative in public spaces
Talk to us about DOOHThese screens can be placed in high-traffic areas such as airports, train stations, and malls, allowing advertisers to communicate their message to a large audience at strategic moments throughout the day.
Programmatic technology allows advertisers to purchase and display ads in real-time, adapting campaigns to target specific audiences based on location data and other user behaviours. Advertisers can change creatives, optimise budgets, and adjust targeting in real-time, all without the need for a manual buying process. This flexibility has increased the strategic value of DOOH, especially in high-traffic areas like airports and public spaces in cities.
DOOH is one of the fastest-growing digital advertising channels, especially with increased public movement driving more attention to outdoor screens.
DOOH allows advertisers to create highly targeted and dynamic campaigns driven by offline and online data from geolocation and device tracking.
The ability to target in this format makes DOOH highly effective for building awareness, increasing share of voice, and boosting KPIs such as recall and engagement.
We gather in-depth audience insights using heat maps and other data-driven tools to precisely target your ads, maximising relevance and engagement.
Our platform has access to a vast inventory of digital screens from different publishers, simplifying campaign management while ensuring ads appear in brand-safe environments.
We maximise the impact of your DOOH campaigns by combining them with other digital channels, such as display or video, for seamless audience engagement.