Create meaningful impressions with powerful storytelling
Talk to us about VideoVideo advertising is best suited for awareness and consideration campaigns, and can be served across multiple environments, including desktop, mobile, and in-app.Video ads can be placed in-stream or out-stream. In-stream ads appear within the video content users are watching—either before, during, or after the main content—while out-stream ads appear in non-video environments, such as articles or social feeds, and begin playing as the user scrolls through the content.
Video advertising is becoming increasingly important due to the rise of video consumption on the web. These ads are an effective tool for brand awareness and engagement campaigns, as they can convey complex messages in a short amount of time, making them particularly useful for storytelling and brand-building efforts.
lower cost per completed view
decrease in average CPM
better AU score than video benchmark
With video consumption skyrocketing there is an opportunity to capture user attention with this highly engaging format, and use data driven optimisation to boost conversions.
With short attention spans of audiences, and the prevalence of mobile usage, video ads are particularly well suited for delivering impactful messages quickly.
Video ads are effective at driving brand recall, influencing purchase intent, and creating deep emotional connection, making them a powerful channel of engagement.
We use attention metrics and emotion-tracking technology to develop nuanced insights and valuable feedback into how users engage with and react to ads.
Our proprietary dynamic video optimization tool enables real-time customisation and features like product carousels which encourage user interaction while watching the ad.
We use AI to determine the optimal moments to serve ads, minimising disruption to the user experience and increasing the likelihood that the ad will be well-received.