In-App

Make an impression with personalised experiences

Talk to us about In-App

In-app advertising refers to the placement of display, video, and interactive ads within mobile applications.

As users spend more time on their smartphones, in-app ads allow advertisers to engage with them while they are actively using their favourite apps.

In-apps advertising supports various formats including banners, interstitials, videos, or even interactive or augmented reality experiences that allow users to interact with a brand within the app environment. In-app advertising provides unique targeting opportunities by leveraging app usage data to create highly personalised ad experiences.

Why Choose In-app?

In-app advertising has become an essential part of reaching mobile audiences, and are particularly effective for driving engagement and interaction with a brand.

01

Immersive Engagement

In-app ads reach users while they are actively engaged, often leading to higher interaction and recall compared to mobile web ads.

02

Precise Targeting

Ads can be tailored based on app usage data, allowing for highly personalised ad experiences that align with user behaviour.

In-app With Tangoo

01

Cross-targeting

We ensure consistent messaging across devices while avoiding ad fatigue and overexposure by targeting across environments.

02

Creative Adaptation

We optimise creative assets for in-app environments so that your ads are visually appealing and effective in engaging users.

03

Advanced Formats

By integrating advanced formats such as augmented reality and playable ads we enhance user interaction and drive brand engagement.

More Programmatic Services

We cover a broad range of channels:

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