Drive engagement and high quality traffic with contextually relevant ads
Talk to us about NativeBy taking on the look and feel of the editorial content in which they appear, such as a blog post or news article, the ad is delivered in a non-intrusive way that captures the attention of users without disrupting their experience. Native ads can be placed within articles, in-page content, or videos, making it highly adaptable to various content environments.
The format leverages contextual targeting, where ads are aligned with the specific topic or sentiment on the publisher website, or even images in the content being consumed. This ensures that the ads are relevant to the user’s current experience, leading to higher engagement and clicks, and a high quality of traffic.
reduction inCPA
of users achieve 30+ secondssession time
lower cost per landing thanindustry benchmark
Native advertising is non-intrusive, providing an experience that feels organic and trustworthy, thus increasing the likelihood of engagement.
Ads are delivered at a time when users are attentive, making them more receptive to ads placed in
that context, resulting in improved engagement rates and high quality traffic.
Native ads are versatile, working well for both awareness and performance-driven campaigns, and should be included in any media mix.
By leveraging contextual targeting and first-party data from the publisher, Tangoo ensures that ads are placed in highly relevant content, thereby increasing engagement.
Our AI-driven technology adapts and optimises creative assets, including images and text, to blend seamlessly with the look and feel of the publisher website.
Our proprietary tools also allow for real-time optimisation of publisher lists, enabling adjustments that drive better performance and reduce waste on low-performing sites.